The 'Baby' singer debuted his white blond 'do while out and about in Los Angeles on Sunday (7 December).
Well, you can't miss him in a crowd!
And despite rocking a seriously different look to his usual one, that didn't stop fans flocking to the singer when they spied him at the West Coast Customs car store launch.
Bieber was at the launch to promote his episode of West Coast Customs' television episodes, which focuses on a matte black Cadillac CTS-V that he bought for his dad… only to want one himself!
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