The former TOWIE star, 23, met fans at her clothing boutique in Brentwood, Essex, and signed boxes of her fragrance on Saturday (29 November).
And, as usual, Lucy looked flawless.
Sharing a selfie with her 1.5 million Twitter followers, Lucy wrote: "In lucysboutique_ In love with this new dress!!!"
And we have to agree! The nude peplum dress perfectly suited Lucy's enviable body and showed off her tan fresh from a holiday in Dubai.
Alongside the immaculate picture, Lucy wrote: "I'll be in @lucysboutique_ at 12 today signing my fragrance Wings! Every bottle comes with 1 Months FREE subscription to @resultswithlucy .. See u all soon #wings #lucysboutique #perfume."
Since making the decision to leave The Only Way Is Essex, Lucy hasn't looked back once - and admits she'd never return.
She has appeared on BBC1's Tumble - which has now been axed - made a huge success of her boutique, launched online fitness programme Results With Lucy and now has her own perfume!
It's no wonder the reality TV star has a few admirers!
Lucy teased her fans over the weekend when she posted a picture of some rather beautiful red roses which she had been sent... But didn't disclose who they were from!
Although Lucy was recently linked to TV presenter Gethin Jones, she is currently single.
Do you like Lucy Mecklenburgh's nude peplum dress? Tell us in the comment box below and you could win £50!
Reveal is now on Google Plus! Join us here for the latest pictures, fashion and celebrity news!