Former X Factor contestant Jake was asked about his flirting in camp during a Q&A session in the Bush Telegraph.
Answering a question from a fan about why he's "always so flirtatious", Jake said: "Honestly I don't even know I'm doing it sometimes. I'm very flirty but it's not really in a way that I'm being a bit of a sleaze. I'm just doing it because it's my way of talking and my way of being.
"It's just having a laugh. I like innuendos... not like that, but I like saying sexual stuff. It just makes me laugh. So yes, probably I am pretty flirtatious to be honest."
In recent days, Jake has been seen flirting with Irish model Nadia Forde, and fellow campmate Jimmy Bullard has even commented on the pair's close friendship.
When asked who he gets along with the most, Jake said: "I really get along with Nadia and Kendra, I can't choose between them. I know that's really bad of me. Sorry mate, I can't do it!"
Jake entered the camp with former MP Edwina Currie as a late arrival, but the duo have settled in perfectly to their new surroundings.
Both Jake and Edwina started their jungle experience by undertaking a secret CIA mission, in which they had to recruit extra members to win care packages for the camp.
Prior to his appearance on the ITV1 show, Jake split with his long-term girlfriend of four years, Victoria Skerrow.
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Watch Jake's Q&A below: