Retired footballer David jetted into Seoul on Wednesday (5 November) for a press conference to talk about his new brand of Haig Club whisky.
Dressed in a tailored suit, the 39-year-old was all smiles as he gave a presentation in front of guests.
The beverage, developed with David and Simon Fuller, is a collaboration with Diageo. Last month, David held the launch of his new venture in Scotland with his wife Victoria.
The couple were joined their very good friends, chef Gordon Ramsay and his wife Tana, for a very swanky meal at the luxury Gilmerton house.
While giving a speech to his guests, David said he was looking forward to "the start of a new adventure".
Elsewhere, David and Victoria's son Romeo stole the spotlight at the launch of Burberry's festive campaign in London this week.
Romeo, 12, was announced as the star of their Christmas advert, and the youngster looks pretty cute fronting their 'From London with Love' campaign.
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