US popstar Britney poses up a storm in these new pictures as she rocks a navy blue scarf with her initial applied on the knit.
While mum-of-two Britney flashes a smile with navy blue, Sex and the City star Sarah shows off her fashion credentials in a pink scarf. Very chic!
The likes of Britney and Sarah have gathered to support Matalan's Christmas charity campaign in aid of Alder Hey Children's Hospital in Liverpool.
Other stars modelling Alphabet Scarves include Helen Mirren, Jessie J, Abbey Clancy, Nicola Roberts and Tinie Tempah.
Matalan's managing director Jason Hargreaves said: "We're extremely excited to be working on such a special project together this Christmas that will help us to raise much needed funds for the hospital whilst offering our customers a perfect gift for their loved ones."
The money raised by Alphabet Scarves will go towards a new state-of-the-art children's hospital, education and research centre 'Alder Hey in the Park'.
Alder Hey Children's NHS Foundation Trust provides care for over 275,000 children and young people every year. The hospital is a Centre of Excellence for children with cancer, heart, spinal and brain disease.
The Alphabet Scarves are on sale in Matalan stores across the UK and online at www.Matalan.co.uk priced at £10 and £5 for children, with 100% of profits going straight to Alder Hey.