Former TOWIE star Joey was pictured arriving at the glitzy event, held at the Grosvenor House Hotel in London, and he was suited and booted to the max.
But although the reality star had donned a very smart grey and yellow getup, Joey scraped his hair back with a bright blue bobble. Tut tut!
Perhaps his girlfriend Sam Faiers should give him a lesson in colour matching?
Joey is very particular about his hair and has experimented with several styles over the past few years, with his most famous being the self-named Fusey style.
The ponytail is a new 'do for Joey, although he was recently spotted sporting a David Beckham-esque Alice band!
The Pride Of Britain Awards is always jam-packed with celebrities, and last night was no exception. Along with Cheryl Fernandez-Versini and Simon Cowell, Joey got to mingle with the likes of Alan Carr and Danielle Lloyd.
The I'm A Celebrity...Get Me Out Of Here! contestant was also joined by former TOWIE co-stars, cousin Chloe Sims and Jasmin Walia on the red carpet too.
We wonder what they made of his new 'do?
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