The Welsh model had admitted her nerves on Monday morning (29 September) as she prepared to unveil her Aribella Boutique to the public - but at the grand launch at Jaks Bar, London, she certainly wasn't looking too nervous!
Beaming for the cameras, the star looked proud as punch of her new business venture.
Imogen is the owner of the website which specialises in hand-made, traditional baby clothes.
The brand's title, Aribella, was devised by adding the names of Imogen's daughter Ariana and her niece Isabella, and Ariana is a model for the clothing, so it was only fitting that the little girl was guest of honour at today's big launch.
Dressed to match her mum, the tot looked happy as she posed for photographers wearing a very cute pink frock with a bow on the front. From Aribella, of course!
Chatting to Mother & Baby magazine earlier this summer, Imogen said she'd been inspired to launch her own boutique after being constantly complimented on her daughter's style.
"Ariana always gets comments on how she's dressed and has actually been the little model [for my collection]," she said.
"I'm just focusing on girls clothes right now with a lot of A-line dresses and bows because I want to concentrate on something that I really know but I'm hoping to launch a boys collection next year."
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