Victoria Beckham checks on shop before hanging with Anna Wintour

Published Wednesday, Sep 17 2014, 07:54 BST  |  By  |  Add comment
Victoria Beckham spent more than five hours checking out her new London store yesterday before dashing off to Fashion Week to rub shoulders with Anna Wintour.

The former Spice Girl was pictured leaving the premises of her Dover Street shop in Mayfair on late Tuesday afternoon (16 September) after checking out the latest work ahead of its grand opening.

Victoria Beckham leaving her store on Dover Street after spending more than 5 hours inside, 16 September 2014


It will be Victoria's first standalone shop and, back in January, the designer said she chose the location because it is "fit and cool" and fits with her brand.

She later told The Guardian: "I want the store to be sophisticated, a bit conceptual. It's not just about selling. I want it to work for someone who isn't necessarily going to buy anything, but who wants to experience the brand through my eyes."

Customers can see inside the store pretty soon, it seems, as on 12 September, Victoria tweeted a picture of herself and everyone who had worked on the project alongside the caption: "Not long to go now! Thank you to everyone for all your hard work #vbdoverstreet."

After checking on the shop, the mum-of-four headed over to the J Crew and Vogue magazine cocktail event at Winfield House in London, where she hung out with Vogue legend Anna Wintour.

J Crew x Vogue Cocktails, Winfield House, London, Britain - 16 Sep 2014
Anna Wintour and Victoria Beckhamr

© Rex Features

Victoria was wearing a black outfit from her own Victoria Beckham Autumn/Winter 2014 collection.

Earlier this month, Victoria's husband David and eldest son Brooklyn, 15, were pictured sitting next to Anna during Victoria's runway show at New York's Mercedes-Benz Fashion Week.

Last night was Victoria's first appearance at London Fashion Week.

Rather than hobnob with fashion royalty, the former singer was spied this week cheering on sons Romeo and Cruz as they played football at Reading FC. She joined husband David on the sidelines, blending in like any other parent.