Wearing a leather jacket, jeans and brown boots, Becks pulled in the crowds outside a Belstaff store in New York to promote his motorcycle-inspired capsule collection.
The event was also a book signing for the retired footballer's book of photographs with Belstaff titled,Off Road.
While David's wife Victoria pulled off another successful New York Fashion Week showcase earlier in the week, on Tuesday, it was all about David's designs.
The dad-of-four has designed a collection of leather and waxed cotton jackets, trousers and T-shirts.
Speaking to The Telegraph at the event, David said he doesn't have the time to design full collections like Victoria.
"She's doing something far bigger than what I'm doing," he said. "Mine is a capsule collection and something that I am 100 per cent involved in, every detail - but Victoria's is a whole other monster."
David continued: "She's won the respect of the fashion industry and many other people as well. My stuff is a lot smaller, and I'm enjoying it, but I don't have the time to do something like she is."
After the event, David showed off his model credentials as he posed on a motorbike outside the store.
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