The likes of Dan Osborne, Elliott Wright, Gemma Collins and Bobby Norris headed down to Essex hotspot Sugar Hut - which is owned by former TOWIE star Mick Norcross - to film the promo.
In fact, fashion designer Gemma couldn't contain her excitement as she told fans she was getting ready for a day of filming.
"Filming for TOWIE today woo hoo," she told her Twitter followers.
Dan and Elliott also posed for a photo, with restaurant owner Elliott adding: "Morning!! Back to filming today for @ITV new channel #itvBE with @DannyO @JamesBennewith and @Franparman #TOWIE."
ITVBe will be the exclusive new home of TOWIE when series 13 returns in October. The channel aims to appeal to a younger, female audience.
Wrapping up a long day, Mick said: "Great seeing all the @OnlyWayIsEssex cast filming back @sugarhut exciting things to come with the new #ITVBe!"
Viewers last saw the gang on screen during the series 12 finale in July, where James 'Arg' Argent won over Lydia Bright at the Grease-themed party with two romantic gestures, Bobby and Harry Derbidge patched things up, and lovebirds Lauren Pope and Lewis Bloor made their relationship official!
What surprises will series 13 bring?! We'll have to wait and see, but the next series is expected to kick off with an Ibiza special... Who's excited?!
ITVBe will launch on 8 October 2014.
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