Joey may have turned a year older today, but his big cousin Chloe proved she still sees him as the cute little bubba he used to be.
Sharing a cute family picture from when they were younger, Chloe can be seen with her arm around little ol' Joey and his sister Frankie Essex even gets in on the act.
Sending birthday wishes Joey's way via Instagram, Chloe captioned her throwback photo:
"Birthday boy @joeyessex90 how cute was he??? @frankieessex87 #family."
Working nineties fashion like a trooper, young Chloe looked super-cool in her striped leggings and high-top pony complete with a scrunchie - every girl's essential back in the day!
Joey makes an uber-cute baby in his reem cupcake dungarees and matching tee, but it looks like the Fusey star hasn't always sported his trademark lucious locks...
Sporting a much shorter 'do as a tot, it seems Joey's fine head of hair (and pride and joy) is something the reality star has mastered with age.
But Frankie on the other hand... just look at those curls!
As Joey celebrates turning 24 in Ibiza, many of his former TOWIE co-stars have taken to Twitter to send the birthday boy their well wishes.
And just like Chloe, Tom Pearce (Joey's BFF) couldn't help but share a throwback picture of the pair before their days of stardom...
Lookin' good boys!
Tom tweeted: "@JoeyEssex_ Happy Birthday brother see u in Ibiza next week xx", along with his snap of the pair in their teens.
We bet Joey's going to love that one, Tom.
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