TOWIE's Danielle Armstrong launches boutique with help from her friends

Published Saturday, Jul 26 2014, 20:00 BST  |  By  |  Add comment
TOWIE's Danielle Armstrong has launched her own clothing boutique with a little help from her friends...

The reality TV star and fashion lover, 26, opened DANNI boutique to the public on Saturday (26 July) after months of preparation and planning.

And her celebrity mates were there to help out at the shop in Hornchurch.

Casey Batchelor and Danielle Armstrong hit Essex on girlies night out, 20 April 2014

© Twitter / @CaseyBatchelor

Danielle's close pal and Celebrity Big Brother star Casey Batchelor, 29, visited the new shop to support her - and naturally enjoyed a bit of retail therapy while she was there!

The glamour model left the store with a rather large DANNI bag! We wonder if she got mates' rates?

After leaving the store, Casey tweeted: "Very happy for @Daniarmstrong88 DANNI Boutique was packed all day."

TOWIE's Georgia Kousoulou poses for stunning selfie, 19 July 2014

© Twitter / @MissGeorgiakx

Fellow TOWIE star Georgia Kousoulou went one step further and worked with her friend in the shop for the day.

After the full-on launch, Danielle thanked her friend for helping with the tweet: "Love ya lots."

Georgia, meanwhile, gave her pal a public pat on the back with the message: "You should be so proud of yourself missy! @Daniarmstrong88 well done Buba! & looks like you need to get buying already haha xxx."

Chloe Sims described it as "an amazing collection", and Jessica Wright said the store looked "beautiful".

Danielle Armstrong at the launch of her new clothing boutique, Danni - Hornchurch, Essex - 24 July 2014


After an "amazing day", Danni admitted she couldn't wait to relax with a few drinks in the evening. And we don't blame her!

She has followed in the footsteps of fellow TOWIE stars Sam Faiers, Gemma Collins, Lucy Mecklenburgh and Amy Childs by opening her own boutique.

The press launch of DANNI took place on Thursday night (24 July), where Danielle was joined by cast members from the show, including boyfriend James 'Lockie' Lock, Jasmin Walia and Grace Andrews.

Congratulations Danielle!

Would you shop in Danielle Armstrong's new boutique? Tell us below!

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