James, who won the ninth series of The X Factor in 2012, tweeted this afternoon that he wanted to rebrand in a bid to "start over".
The 'Recovery' singer tweeted this afternoon (25 July): "How would the fans feel if the next record was released under the name 'Arthur' and James was dropped going forward as I'm a new character?
"I'd like to start over," he continued. "This will be my artist name and stage name... Of course you guys know I'm James in real life."
James then told fans that he would wait for their opinion before going ahead with it. He added: "I'll leave it with you guys. Your opinion is important to me x."
How would the fans feel if the next record was released under the name "Arthur" and james was dropped going forward as I'm a new character?— James Arthur (@JamesArthur23) July 25, 2014
After winning X Factor, James went on to achieve a number one hit with 'Impossible'. His debut album hit number two in the charts and spawned the singles 'You're Nobody 'Til Somebody Loves You' and 'Recovery'. He also kicked off his first UK and European headline tour earlier this year.
Despite his success, James also faced backlash late last year following a number of high-profile spats on Twitter, with the likes of One Direction, Matt Cardle and Frankie Boyle.
This heightened after James made a homophobic slur in a rap song, which he later apologised for.
In June, James confirmed his departure from Simon Cowell's record label Syco, following months of speculation.
James has yet to sign with another record label, but he revealed to a fan via Twitter this week (22 July): "I'm not going independent.. I'm meeting with labels in august and I'm very excited about it."
This week, James denied reports that he was going to take part in this year's Celebrity Big Brother, but claimed he turned down a "life changing amount of money" to enter.
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Watch James' video for 'Recovery' below: