The photo of Bobby's teeniest, tiniest piece of swimwear went viral (must see pics here) and got everyone from Britain's Got Talent judge David Walliams to American socialite Paris Hilton talking - something which Bobby is rather proud of.
"Apparently it's gone all round Australia and America," Bobby tells Reveal. "All of a sudden I've gone worldwide. I'm like international darling! I don't think Paris and David were fans of it but the fact that they've even commented on it, well, I'm taking that – that's like a claim to fame!"
Bobby wore the man thong while strolling along the beach with Harry Derbidge, who also happened to be sporting an identical white one!
"I call it my shlong thong," Bobby continues. "I'm all about getting the perfect tan and anything that stops me sitting in a spray tan booth and being painted orange for a while is nice. I put it on and everyone was like, 'Aren't you going to get white marks on that side?' But I don't because I change it over every 20 minutes on each side."
Despite bearing almost everything, Bobby didn't feel nervous at all, even though he had plenty of onlookers.
"I did get a few onlookers but I wasn't that nervous really. I'm quite a confident person so I thought sod it! Lots of people were intrigued about it, coming up to me and asking, 'So what's this all about? What does it do?' I told them that it doesn't do anything… It's just my sunbathing suit!"
"Being the sun worshipper that I am and what with being the 'Queen of Tan', I thought I've got to get an all body tan. You know, Borat has to watch out, the mankini is SO last year!"
And what about all the critics!?!
"It's not the prettiest thing to look at and if I had the body of David Beckham it would probably be more acceptable - but I haven't," adds Bobby. "Half the boys in TOWIE live in the gym, but I like sitting in Carluccio's with my olive oil and bread and a bottle of Prosecco."
Earlier today, Bobby showed off his 'shlong thong' once again during a summer swimwear segment on This Morning, and the display left presenter Eamonn Holmes rather shocked!
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