The TOWIE star made a surprise appearance on This Morning earlier today showing off his now famous Marbs thong - and shocking Eamonn Holmes in the process!
Bobby popped up during a segment on summer swimwear, flaunting his Marbs tan (and white bits!) to millions of viewers.
Giving a little shake for the cameras, the Essex favourite joked that maybe Eamonn just wasn't ready for his man thong!
Eamonn looked rather perplexed by it all, questioning how the thong stayed up (a valid question, we ask) and requesting Bobby do a little spin.
Unfortunately for viewers, the reality star declined to spin around and reveal his bum to the cameras, so Eamonn decided to walk around him.
"That's disgusting," said Eamonn.
Don't worry Bobs, we reckon he meant it in a nice way! We can say, with absolute certainty, that we won't, however, be seeing Mr Holmes in a teeny half thong anytime soon...
If any men in your life want one of their own, though, keep an eye on Bobby's official website...
While viewers didn't see all of Bobby on This Morning, they will if they tune into TOWIE when it starts again this weekend.
Bobby debuted his thong while over in Marbella last week, filming the new series of the ITV2 show, which starts Sunday, 22 June, and he confessed on This Morning there was "almost a slight slip" with his barely-there swimwear.
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