The former TOWIE star was swamped by fans at Lakeside Shopping Centre on Thursday (22 May) where he was promoting his autobiography.
It seems Joey's even more popular now than when he was on TOWIE!
As always, Joey was dressed to impress in his own unique style, wearing a jumper by Straight Bonkers, jeans by Cheap Monday, a cap by Nasir Mazhar and eye-catching trainers by Nike .
Joey's book, Being Reem, will give fans an insight into his early life, including his childhood and mother's tragic passing, and later finding fame on TOWIE and beyond. It will also hopefully give us some juicy details on his romance with TOWIE co-star Sam Faiers.
Already we know there will be some very interesting bits of gossip about Joey's relationship with his former I'm A Celebrity... Get Me Out Of Here campmate Amy Willerton...
Joey's book is available now.
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