The 'Lego House' singer told BBC Radio 1's Zane Lowe that he watched an episode of TOWIE while flicking through his channels and found himself so hooked he downloaded it all on iTunes.
"TOWIE is my thing now. I've got well into it. I watched it for the first time and I was like, 'I'm not going to like this' and I watched it and was like, 'Yep, cool done, I won't watch that again,'" he said.
Famous last words! Ed then continued: "But the next week I was home alone and it was on and I thought, I might as well watch it...and now I'm hooked. I bought it on iTunes - that's how deep it's got!"
And why does Ed love it so much? "They have the best insults on it as well," he said. "This one guy called another guy a Capri Sun. Who does that? It's amazing."
The guy in question was Joey Essex who hurled the insult at co-stars Mario Falcone and Lucy Mecklenburgh. Nope, we're not sure what it means either.
TOWIE wrapped its eleventh series in April but will return for another two runs before the year is out. The next series will kick off with a special filmed in Marbella.
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