Former X Factor winner Joe jetted out to Marbs earlier this week and has been lapping up the sunshine with a close friend.
Earlier today, we almost did a double take after Joe shared a picture of himself while sitting on his hotel balcony.
The star, who is topless in the snap and wearing aviator sunglasses, was clutching a can of Coke Zero - complete with the name Enrique printed on the side!
Sharing the photograph on Instagram, Joe told his followers: "My name is Enrique today!! Hahaha."
Meanwhile, Geordie Joe also posted a short Instagram video which shows himself and his friend getting their groove on to Beyoncé's 'Love On Top'.
The pair appear to be having a great time in the short clip while miming along in the glorious hot weather.
We're not jealous...much!
Watch Joe's video here: