The This Morning presenter hotfooted it from the set of the ITV show to the Ideal Home Show on Monday (17 March) to pop in on a room styled with her bedding collection.
FYI: If you love the bedding she's sitting on, it's called Holly Willoughby Tattershall Bedding and prices start from £15 at BHS. It's Holly's first stab at designing bedding and already her range is the store's fastest selling to date!
Holly surprised us all last week when she announced that she's pregnant with baby number three.
She and TV producer husband Dan Baldwin are already parents to son Harry, four, and two-year-old daughter Belle.
In a statement, she said: "I'm really happy and excited to tell you that Dan and I are expecting baby number 3!! We feel blessed and very lucky to be giving Belle and Harry a little brother or sister later this year."
While chatting on This Morning earlier today, 33-year-old Holly revealed she'd be keeping the sex of her third child a secret until its birth.
Holly also admitted relief at finally being able to tell everyone her good news, saying: "That first bit when you can't say anything to anybody, it's horrible because you just want to go, 'I'm pregnant!'
"But now it's nice that everybody knows and it's out there."
Got an iPad or iPhone? Reveal Mag is specially designed to fit! Find out more here
Celebrities who have announced pregnancies in 2014 below:
Copyright: WENN Lexie Appleby/Future Image/Bridow/Instagram