The former pop-star was spotted outside the ITV studios today (5 February), wearing an eye-catching leather coat while on a promotional trip across London.
He was up bright and early today to promote the recently launched Music Inc app, which allows players to manage an aspiring musician character in a bid to give music fans an insight into the modern music industry.
Oritsé has been named the artistic ambassador for Music Inc and praises the app for teaching valuable business skills to youngsters.
Speaking about the venture in a statement to Music Week, he said: "Having experienced both sides of the business, as an artist and manager, I believe it's important to educate budding creatives about what it takes to build a career in the music industry.
"It's great to see UK Music collaborating with the Intellectual Property Office and Aardman Animations to create this new app, Music Inc, as not only does it carry you through the highs and lows of working in the music industry, it also highlights some of the challenges we now face because of the digital market for music.
"I would have loved a game like this when I was growing up and certainly will be playing it now!"
But becoming a Music Inc ambassador isn't the only exciting news Oritsé has to share with fans this year, since he will now be creating a business of his own too, following his success in JLS.
He revealed: "I'm currently in the process of building my own entertainment company armed with the knowledge and experiences I've obtained over the years."
Clearly there's no sign of Oritsé slowing down in 2014!
The ex-JLS member and his Marvin Humes, Aston Merrygold and JB Gill announced plans to split last year, explaining that they wanted to leave the music industry on a high.
But all of the guys are intent on still staying busy and are hard at work forming solo careers, with Marvin landing a presenting gig on The Voice UK and JB morphing into a fully-fledged farmer!
What do you think of Oritsé's new venture? Let us know below, as the best comment from across the website each week wins £50!
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