Apprentice mentor Nick Hewer: "Fame can make contestants big headed"

Published Tuesday, Jan 28 2014, 16:00 GMT  |  By  |  Add comment
The Apprentice's resident mentor Nick Hewer has discussed the danger of contestants becoming too concerned with fame after appearing on the show.

Nick, 69, has been a firm feature on the popular BBC One competition since its inception in 2005 and now claims that contestants have started getting a little too ahead of themselves and acting like movie stars once the show is over.

U.K. film premiere of 'Finding Family' - London, 5.11.2013
Nick Hewer


He told The Mirror: "I think what happens is people go into the Apprentice for the right reasons, and then they go through the process and become famous.

"Suddenly they think they're Brad Pitt, that's the danger. It can go into the wrong direction, people's heads get turned. People can get above themselves."

The Apprentice, Lord Sugar, Karren Brady, Nick Hewer, Generic 2013

© BBC Pictures

Nick appears on The Apprentice with close friend Lord Sugar

The TV presenter - who is the current host of Channel 4's Countdown - also noted that Apprentice contestants have begun to take themselves too seriously.

"You watch them ignoring people in the street or being curt and it's not right," he added. "You've got to be able to take the mickey out of yourself."

His comments come as former Apprentice runner-up Luisa Zissman is competing in Celebrity Big Brother, where she has managed to make quite a name for herself by partaking in risqué games on screen and arguing with her housemates.

Celebrity Big Brother - aired 23 January 2014.
Luisa Zissman argues with Ollie

© Channel 5

Luisa Zissman competed on The Apprentice last year

The feisty brunette has now made it through to the final of CBB, which will take place later this week, and has recently been seen flirting with N-Dubz rapper Dappy in the house.

She appeared on The Apprentice last year, but just missed out on getting hired by Lord Sugar.

The business mogul chose to go with Leah Totton's cosmetic clinic business instead of Luisa's Bakers Toolkit company.

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