Joey, who finished in fourth place on last year's I'm A Celebrity... Get Me Out Of Here, invited shopper and avid TOWIE fan Gabby Dixon to go on a £500 spree in his Fusey store.
Joey, 23, was the perfect host and gave Gabby recommendations on Fusey's most popular clothes, accessories and gifts.
We wonder if Joey also gave her a lesson in his most popular catchphrases?!
Gabby went on the spree after winning a Christmas Twitter competition run by Argos, where fans could tweet a gift suggestion to Santa using the #giftforsanta hashtag during TOWIE's advert break.
Joey, who launched a new ladies haircare line last week, opened up his first Fusey boutique in March last year, where he was joined by sister Frankie, cousin Chloe and his girlfriend at the time, TOWIE co-star and current Celebrity Big Brother finalist Sam Faiers.
Fusey is becoming quite a hotspot in Essex and last month, former X Factor contestant Sam Callahan and Reveal's TV blogger Nicola McLean, were just some its visitors.
Joey has recently returned from a trip to Africa, where he was busy filming for his new reality show, which sees him get up close and personal with monkeys and chimpanzees!
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