Tom Pearce, Elliott Wright and James 'Diags' Bennewith volunteered to get some hair extensions on ITV's This Morning yesterday (22 January).
The boys were keen to update their barnets, so they tried out male hair extensions for a bit of fun, which was applied by three hair technicians in the studio.
And Tom, Diags and Elliott certainly had plenty of length and volume, as the technicians applied a full on bonding system for a complete image overhaul.
After the application process, the boys showed off their new hairstyles to the show's hosts Holly Willoughby and Phillip Schofield, who were rather amused with the transformations!
Tom, who attended the National Television Awards in London last night, appeared to be impressed with his makeover.
"It looks quite natural," he said. "It's better than I thought it was going to be. I actually quite like it."
Reality star Diags, who went out with best mate James 'Arg' Argent this week at a celebrity speed dating event, opted for a splash of colour with bright green locks.
"I mean, there's definitely more hair," said the 22-year-old. Even though Diags was willing to try out a fun look, he later admitted, "I'm probably going to take it out!"
Meanwhile, Elliott, who joined TOWIE last year for their Vegas special, wasn't too keen on his extensions either.
"You're inclined to rub your hands through your hair but you can't," he said. "It's not for me but if you were going for Halloween then I'd do it again."
After the show, Elliott showed off his new hairstyle to fans on Twitter and admitted: "Loved the hair extensions and I'm sure there great for someone.... But happy with my own lock for now hahaha."
One person who was a fan of the look was TOWIE star Charlie Sims. He tweeted after the show: "I think @JamesBennewith and @elliottwright_ should keep their hair extensions in like @tompearce1 .. Great look #TowieBoys @itvthismorning."
What do you think of the boys' new look? Tell us below, as the best comment from across the website each week wins £50!
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