Kirk has teamed up with his entrepreneur pal Jack Knowles to create Fit Romance, which has been designed for health enthusiasts hoping to find love.
Reality star Kirk, who split with his fiancee Cami Li in November, spends hours honing his body in the gym each week, meaning there is little time for romance.
Kirk explains: "Maintaining a good body doesn't come easy and you really have to work at it, which means there's not always a lot of time to meet people.
"There isn't a dating site out there for singles who like to keep in shape. That's why I created fitromance.co.uk.
"It combines two of my favourite pastimes - dating and exercise. I might even become a member myself!"
Kirk is not the first TOWIE star to unveil his own dating site. In 2012, Lauren Pope launched Hope With Pope to help singletons find love.
Fit Romance launches on Friday 24 January.
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