The former TOWIE star, 26, looked super suave as he opened the Mums' Grotto in Liverpool earlier this week before handing out gifts to delighted women.
Instead of Father Christmas, the ladies were no doubt treated to sit on Mark's knee. Swoon!
The Mums' Grotto is the brainchild of Littlewoods, who Mark is a brand ambassador for, and was launched on the back of a recent study which found women spend on average 13 hours and 23 minutes choosing the perfect present for their loved ones.
Unfortunately, it also discovered that male partners aren't so generous - spending just four hours and 10 minutes looking for a gift.
Following his fun day treating the ladies, Mark - who is engaged to Coronation Street star Michelle Keegan - admitted that he will be spoiling his mum Carol this year.
"It was great fun to be Santa for the day with Littlewoods, gifting the mums of Liverpool with presents that they really deserve," Mark said.
"I'm the first to admit how proud I am of my mum and all the effort she makes for all the family at Christmas, and I'm really looking forward to spoiling her this year.
"When it comes to Christmas, she does absolutely everything to make sure we have the best time, so it's only right that I return the favour and treat my mum to something truly special."
Aww, what a diamond gent!
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