The TOWIE star, 22, has made no secret about the fact she's been unable to watch the ITV show as she's found it too difficult. But she kept a dignified silence last night (6 December) when Joey was the fourth celebrity to be voted out of camp.
While other TOWIE stars - including Chloe Sims, Ferne McCann and Lucy Mecklenburgh - all expressed their disbelief that Joey was out, Sam instead concentrated on the launch of her pop-up shop today (7 December) in Lancashire.
Sam and sister Billie Faiers were in Fishergate Shopping Centre, Preston, launching a pop-up shop of their Essex-based boutique Minnies - a family run business created in spring 2011.
Dressed in a cute turquoise and pink cardigan perfect for the winter months, Sam smiled for waiting fans who had come to meet The Only Way Is Essex stars.
Older sister Billie, meanwhile, rocked black trousers with leather-effect panels, and wore her blonde hair in a cute beehive.
After a morning in Preston, the busy bees travelled to the Clothes Show Live at Birmingham NEC.
Last week, Sam admitted she still loves Joey despite the couple deciding to end things for good on the last series of TOWIE.
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