TOWIE star Joey is known for his somewhat dim behaviour, not to mention the fact he cannot tell the time on his £70,000 designer watch, and his dad Donald has now spilled the beans on what it is like to live with him.
Speaking to The Sun, Donald endearingly told how his friend - who had once given the reality star a job at Billingsgate Fish Market - phoned him to apologise for sacking Joey because he was "useless".
Donald, 54, said: "What could I say? I had to agree - Joey is bloody useless. I call it living on Planet Joey."
Joey is fast becoming one of the main stars in this year's I'm A Celebrity...Get Me Out Of Here! and his fellow campmates have all warmed to him - especially Miss Universe contender Amy Willerton.
Not only has Joey's sister Frankie been showing her support for him through her exclusive I'm A Celeb blog, Donald has also jetted out to Australia to greet his son when he eventually leaves the jungle.
Can Joey make it all the way and be crowned King? Only time will tell!
Check out this year's I'm A Celebrity line-up in pictures:
Who are you backing on I'm A Celeb? Tell us below, as the best comment from across the website each week wins £50!