The British model donned a turquoise blue two-piece for a series of sultry pictures at a beach photoshoot in Australia before her I'm A Celeb experience started.
Of course, we all know there is plenty of opportunity for bikini wearing in the jungle and that plenty of female contestants before have certainly made an impact in that area! (*cough*Myleene Klass*cough*)
Male viewers are in for a treat as Amy, 21, has promised she'll be wearing plenty of bikinis during her time in the jungle – and won't rule out teaching the other contestants how to strut their stuff down a runway.
"I have spent the three weeks leading up to the jungle strutting and posing on the catwalk for Miss Universe in Moscow," she said. "It is watched by 110 million people and your walk has to be flawless. And so yes, of course I am up for showing everyone how to model, just as I am wearing a bikini. It will be nice, though, to strip back, wear no make-up and be completely natural."
Despite wearing a bikini in front of 110 million people, Amy insisted that she "adores food" and doesn't stop eating her favourite treats just because she'll be stripping down.
"I absolutely adore food and even though I am walking around for Miss Universe in a bikini, I have been munching on cookies whenever I can," she said. "I am terrible. But the only thing I can say is that I have been quite disciplined as I did a lot of training in the run-up to the competition and I ate a lot of clean, healthy food, so we will just have to see. Although as my mum has pointed out, I am grumpy when I am hungry!"
Amy first found fame on Katie Price's show Signed By Katie Price and says her ideal career would be in television.
"I am at the right age. The world is an oyster for me right now. I am going to roll with it and see what happens. I just really want to have a lot of fun."
Viewers watched Amy and nine other celebrities arriving in the Australian jungle last night and facing their first Bush Tucker Trial of the series which saw them enclosed in glass boxes with visitors ranging from rats to scorpions to lizards. They had to complete a puzzle while the unwelcome additions crawled all over them.
I'm A Celebrity continues tonight on ITV.
Check out the full I'm A Celebrity 2013 lineup in pictures below: