The reality TV favourite may be about to face creepy crawlies, spiders and goodness knows what else, but he kept a big smile on his face as he walked through the airport on 13 November.
Joey was dressed in a typically unique ensemble of black sports shorts, a black T-shirt and velour tracksuit top, plus a statement gold chain and those all important sunnies!
He'll be one of ten celebrities entering the jungle on Sunday night when the new series of I'm A Celeb kicks off.
And he'll have plenty of support from back home, given the number of excited tweets he has received from his friends and family, including TOWIE co-stars.
Sister Frankie said: "I'm so proud of my little brother now all grown up and going into I'm A Celebrity. Good luck, we will be supporting you!"
James 'Arg' Argent added: "Good luck to one of my best mates going into the jungle. Do it for Essex mate. So proud."
Other co-stars offering support included Mario Falcone, Lucy Mecklenburgh, Tom Pearce, Diags, Abi Clarke, Gemma Collins, Bobby Cole Norris… pretty much every single member of the TOWIE gang.
Interestingly one person who hasn't referenced his jungle stint yet is ex-girlfriend Samantha Faiers, although considering she's off sunning herself in Dubai on holiday we'll let that pass.
Joey's appearance on I'm A Celeb means that he'll have to miss the TOWIE Christmas Special. Boo. But as he says: "TOWIE is an amazing show to be part of and I love every minute of it, so it's a shame I'll miss the Christmas special, but going into the jungle is too good an opportunity to miss."
We wonder if he'll still be thinking that during his first Bushtucker Trial?!
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Check out the full I'm A Celebrity lineup in the gallery below: