The retired footballer showed off his killer abs and body art in the final shots unveiled yesterday (12 November).
The dad-of-four looked in his element as he posed topless in a traditional East London locker room.
Despite David no longer playing football, he still clearly works out and happily showed off his toned physique as he posed in burgundy pants. In another snap, David smouldered wearing a white t-shirt with tight white pants.
The latest H&M Holiday 2013 collection sees David introduce some key lounge and nightwear pieces to his Bodywear range in time for Christmas.
The 38-year-old was spotted filming for the TV advert in London last month and gave passers-by an eyeful after he climbed a roof in just his underwear!
As far as personal style is concerned, David revealed in a video interview with the fashion empire, that he is most comfortable in casual clothes.
David, who said he owns a "few smart suits", added: "I love vintage jeans, great fitting jeans obviously, and t-shirts. I just love to wear jeans and t-shirts with trainers, so that's kind of everything in my wardrobe really."
We wonder what David's wife Victoria thinks of his latest photos?
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Watch David talk more about his Bodywear range in the video below: