The former Apprentice candidate was at the Cake International trade show in Birmingham on Friday morning (8 November) to promote her Bakers Toolkit brand.
Luisa was in high spirits as she arrived at the NEC earlier today, tweeting: "We've arrived!! @thecakeshows @Bakers_Toolkit so happy to launch exactly 1 year after finishing filming Apprentice!"
The mum-of-one dressed to impress in a glamorous pink halterneck gown with full skirt that would have looked at home on a Disney princess.
She posed alongside two shirtless models who wore pink toolkits filled with baking utensils and, most importantly, had the name of Luisa's company emblazoned across their chests.
"Loving @thecakeshows with my men!" she tweeted.
We can see why!
Luisa used the Cake International show to officially launch her Bakers Toolkit brand, which she brought to The Apprentice earlier this year. Although Lord Sugar eventually gave his financial backing to another candidate, Luisa wasn't short of support for her idea and went on to find sixteen other investors.
The accompanying website launched today as well, saying Bakers Toolkit is an "innovator of everything cake decorating and baking related."
Luisa was in good company at the event as Great British Bake Off favourite Mary Berry was also on hand to open the show, meet aspiring bakers and even give a demonstration at The Cake International Theatre.