Joey, 23, was rocking his new look in London last night (23 October) and even compared himself to the lead child actor in gangster film Bugsy Malone.
The reality star, who normally sports a more bouffant style which he describes as "fusey", had swept his hair into a side parting and slapped it down with lashings of gel.
Joey was pictured outside Riverside Studios in London as he arrived to film an episode of ITV2 show Celebrity Juice.
Earlier, he tweeted his fans while in the car saying that he was experimenting a new hairstyle.
He told them: "Today my hair is way way soooooo slick. Look like Bugsy Malone!!"
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