The TOWIE star, 22, officially opened the second store of her clothing and accessories shop, Lucy's Boutique, in Southend's Victoria Shopping Centre today (12 Oct) and kicked off the celebrations in a gorgeous LBD.
With a gold embellished neckline and thigh-skimming tassles on her mini dress, she just about managed to draw attention away from the topless hunks she'd hired to serve pink fizz to her guests.
Although she looked immaculate in the frock and matching towering heels, Lucy later changed into something a little more comfortable - but no less glam.
Keeping her hair up, Lucy slipped into a stunning red trousered all-in-one which showed off her svelte body, thanks to her health and fitness regime.
Before the event, Lucy shared her excitement with fans by tweeting: "Off to get my hair & makeup done at @MarsandVenusBW @MakeUpLounge13 for my Southend @lucys_boutique opening today :-) xxx"
Lucy is currently dating fellow TOWIE star Tom Pearce after they got together in Ibiza a few months ago.
Do you prefer Lucy's LBD or red all-in-one - or both? Tell us below!