David, 38, can be seen posing with his top off and in just his boxer shorts in one of the photographs, which are to advertise his latest range with the high street chain.
In other shots, David is standing in comfy jogging bottoms, shorts and jersey tops - which are said to have a 'heritage' feel - although we know which our favourite snaps are...
The retired footballer's vast array of tattoos are clearly on show in the pictures and his hair has been slicked into a sexy side parting. He also appears to be posing in a locker room.
David signed a deal with H&M in August 2011 and has stripped off to promote his line with them several times since then.
We have never complained, especially when David lost his clothes for a TV advert for the brand. Phew!
One thing's for sure, Victoria is a very lucky lady...
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