The McVitie's heir unveiled his transformation in a photo posted to Instagram yesterday (31 July), and admitted that he only got it done because he was "bored"!
Jamie, who is dating Tara Keeney, showed off the small diamond stud in a close up snap. He said: "New piercing... Yes or Nose? #whenimboredidostupidthings."
But it seems that Jamie's spur-of-the-moment act shocked a few people, including his best friend Spencer Matthews!
During Jamie's Twitter Q&A chat with fans, Spencer seized the opportunity to quiz Jamie about his nose.
Spencer asked: "Dear @JamieLaing_UK Is your hair colour natural?? Also, did you get your nose pierced yesterday?? Please be honest... #askjamieanything."
Jamie replied: "Yes I did get a nose piercing, I don't know why. It's like my tattoo, I was bored if I'm honest!"
One person who wasn't surprised was Jamie's girlfriend Tara, who already has a nose piercing. Posting a photo of the pair to Instagram, she said: "#nosestuds #matching."
Later, as Twitter fans expressed their dislike, one fan asked: "@JamieLaing_UK please tell me you done this for banter?" Jamie replied, "Obviously."
What do you think of Jamie's piercing? Tell us below, as the best comment from across the website each week wins £50!
Watch Jamie talk briefly about his new nose piercing below:
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