The 35-year-old, who is expecting her fourth child (her first with husband Kieran Hayler), draped a neon pink scarf around herself, obscuring her growing baby bump.
We're impressed by her scarf collection!
Katie, who has said she wants to keep this pregnancy more private than her others, matched her scarf to her neon pink wedge sandals as she posed with her Kissable perfume box for photos at a Basildon branch of the supermarket on Thursday morning (11 July), before meeting fans.
The pregnant model certainly looked more demure at today's event than she did at the launch where she rocked up in an OTT pair of lips!
Kissable comes in a red bottle with a lip-shaped gloss charm, all designed to represent Katie's famous pout!
She told Reveal recently: "I was really selfish with this one. With the others, I'd get everyone else to smell it and get their opinion, but with this one I said, 'I love it and I want to wear it all the time.' Although everyone I have shown it to loves it so I made a good choice."
Despite being heavily pregnant, the star hasn't slowed down her work schedule in recent weeks, promoting both Kissable and her 49th book, He's The One, as well as teasing future projects including a new autobiography later this year.
She had planned a publicity trip to Australia before the birth too, however she was forced to postpone her visit earlier this week on doctor's orders.
Katie, who is also mum to sons Harvey, 11, and Junior, 7, and daughter Princess, 6, explained she'd been feeling faint and suffering problems with her breathing, and after an examination her doctor advised no long-haul flights.
Watch our exclusive interview with Katie Price below:
Ipods, horses and lingerie - Katie's craziest costumes EVER! Gallery: