Katie, who is expecting her fourth child, has refused to give fans a glimpse of her growing stomach since announcing her pregnancy - and this is no exception.
The former glamour model chose the unusual maternity outfit to launch her new perfume, Kissable: By Katie Price, and despite the bump not being on show, she certainly turned heads.
Dressing like her own perfume bottle, Katie teamed her enormous costume lips with a sparkly red dress, red leggings and black patent knee-high boots.
She kept her long dark hair in huge waves around her shoulders and pouted and blew kisses at the cameras as photographers clicked away.
Before heading to her launch in London, Katie teased fans. She tweeted: "Can't wait to get into my costume for my launch today, you'll see a bump that's for sure ;) x"
In June, Katie went to similar extremes to launch her novel He's The One, dressing as a princess. Shortly after announcing her pregnancy, in March Katie dressed her bump in a bizarre pantomime horse costume.
Last month, despite admitting she was having a bad pregnancy, Katie revealed that she wants more children after her baby is born.
What do you think of Katie's latest costume? Tell us below, as the best comment from across the website each week wins £50!
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