The new mum looked as effortlessly stylish as always in her quirky ensemble as she showcased her first homeware collection for Very.co.uk in London.
Is it just us, or does Fearne's outfit have a bit of an old-school jail/burglar vibe to it?
Perhaps Fearne has been taking a leaf from Rihanna's style book with her dungarees/heels combo?
RiRi was snapped wearing pale denim dungarees and custom-made candy-coloured heels while out in London with her little brother earlier this month.
Fearne, 31, told her Twitter followers earlier today that she'd had a sleepless night with baby son Rex. Always the way when you have a big event the next day…
Fearne said: "Got the big launch of my HOME line for @verynetwork today. Rex was up a lot last night so need to cover the eye bags and neck a coffee."
She later added: "#needundereyemakeup."
Radio 1 DJ and Celebrity Juice star Fearne gave birth to son Rex Rayne Wood, her first child with boyfriend Jesse Wood, in February.
She's kept a relatively low profile since the birth, but has obviously been working away behind the scenes on her latest venture, which sees her branching into the homeware world.
Fearne already has a successful clothing and shoe collection with Very. In fact, the purple Perspex point court shoes she wore to today's launch are available from her range, priced at £45!
Today, Fearne was photographed lounging on the Melrose Blossom Chair from her range, priced at £599. It's just one of many items available in her 28-piece autumn/winter 2013 collection, which is said to be influenced by "oriental prints which are fused with vintage Parisian designs".
"I'm extremely excited to be creating a range for the home with very.co.uk!" said Fearne. "I have designed a collection that incorporates my own style by mixing prints with vintage designs - I have even introduced my cat Rudi with a print on one of the pieces! I wanted to create interior pieces that are versatile enough to work well in any space and, most importantly, I would love to have in my own home."
Her homeware range, which starts from £18, will be available online from tomorrow - we can't wait to delve in!