TOWIE's Lucy has set up her own website and video subscription service called 'Results With Lucy', where she offers fans tips, meal plans and advice on getting healthy and toning up.
Following the launch last night, Lucy posted a video on her site which shows her chatting about her project while wearing a bright orange bikini.
Sitting in a hot tub, Lucy says: "Before I started training, I was still slim but had a lot of cellulite on my bum, down my legs.
"I didn't have a lot of energy, I didn't feel healthy and I knew I needed to start training really. Now I've started, I can't imagine not doing it - it's part of my life now and there's no excuse not to fit in an hour or two hours a week."
Lucy says she created her new service after being asked repeatedly on Twitter about her exercise regime and eating habits.
Before stepping out of the water to reveal her newly-tonned body, she adds: "I really really hope you see results like I have...just get up off your a*se and go and do some working out!"