Harry Styles, Niall Horan, Louis Tomlinson, Liam Payne and Zayn Malik travelled up to the top of London landmark The Gherkin last night (6 June) to launch the fragrance, which is called 'Our Moment'.
The boys took to the stage before being questioned about their new scent by I'm A Celebrity...Get Me Out Of Here Now! presenter Laura Whitmore.
In April, Niall was pictured sharing a cab with Laura after partying with her in London, but it was all strictly business last night.
Speaking about 'Our Moment', Niall said: "I've tested it on my family and they love it – and we can't wait to show it to our fans across the world."
Liam added: "We love the idea behind a fragrance as you mix individual scents to create something so much better!"
'Our Moment' is said to be "sparkling, juicy and feminine" and the boy band helped to design everything from the smell to the packaging. Fans will also be able to buy body lotion and shower gel.
'Our Moment' goes on sale exclusively in Harrods on 25 August and will be available nationwide from 9 September.
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