We knew Joey was getting involved with the popular computer game's latest venture,The Sims 3 Seasons, thanks to that brilliant attempt at becoming a weatherman, but this is the first time we've seen our TOWIE fave as a proper little character.
Dressed in a fetching red onesie (cosy and festive for this time of year), here's what Joey would look like as a little Sim on your computer screen!
© The Sims
Is it just us, or does he look like he's singing?! And, paying homage to his glam TOWIE roots, the little character is standing in front of a spray tan booth.
Sadly, he's not a playable character, it's just a mock-up created to celebrate the release of the game, so we're not actually able to make Sims Joey start a career as a criminal or build his dream house.
But how cool would a TOWIE expansion pack for The Sims be?!
Joey Essex becomes a Sim to celebrate the release of The Sims 3 Seasons available now from www.thesims.com/seasons.
> TOWIE's Chloe Sims, Frankie and Joey Essex: childhood pictures!
> Joey Essex does the Mobot Dance for charity: video!
Watch Joey Essex presenting the weather for The Sims 3 Seasons below:
