We knew Joey was getting involved with the popular computer game's latest venture,The Sims 3 Seasons, thanks to that brilliant attempt at becoming a weatherman, but this is the first time we've seen our TOWIE fave as a proper little character.
Dressed in a fetching red onesie (cosy and festive for this time of year), here's what Joey would look like as a little Sim on your computer screen!
Is it just us, or does he look like he's singing?! And, paying homage to his glam TOWIE roots, the little character is standing in front of a spray tan booth.
Sadly, he's not a playable character, it's just a mock-up created to celebrate the release of the game, so we're not actually able to make Sims Joey start a career as a criminal or build his dream house.
But how cool would a TOWIE expansion pack for The Sims be?!
Joey Essex becomes a Sim to celebrate the release of The Sims 3 Seasons available now from www.thesims.com/seasons.
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Watch Joey Essex presenting the weather for The Sims 3 Seasons below: