Access All Areas: Dr Dre launches Solo Beats in London

Published Monday, Nov 12 2012, 16:23 GMT  |  By  |  Add comment
Who: Dr Dre, Rizzle Kicks, Nick Grimshaw, Fazer, Kendrick Lamar
What: Beats Solo headphone launch
Where: Rose Club, Mayfair, London
When: Friday 9 November
We drank: Ciroc Royal, The Ultimate Ciroc, South Beach Sunrise

Legendary hip-hop artist and producer Dr Dre chose London to launch the newest member of the Beats by Dre family - the Beats Solo headphones, now in new colours.

Dre hosted the launch, which was sponsored by CIROC Ultra-Premium Vodka, at a celebrity fave, Mayfair's Rose Club, and invited a selection of hip-hop's up and coming stars including Kendrick Lamar who treated guests to an exclusive performance.

Dr Dre and Kendrick Lamar at Solo Beats by Dre launch, Rose Club, 09.11.12
Rizzle Kicks and Nick Grimshaw at Solo Beats launch Rose Club, London 09.11.12


Radio 1's Nick Grimshaw made sure he was fresh-faced for the event, following his new role as host of the breakfast show, and admitted that even though he's met loads of famous people he still got starstruck by Dre!

Grimmy wasn't alone in his admiration of the musical icon - those cheeky chaps Rizzle Kicks couldn't believe they were actually in Dre's presence!

Kendrick Lamar performing at Solo Beats by Dre launch, London, 09.11.12


As well as producing some of the biggest hits in hip-hop and RnB over the last 20 years, Dre's entrepreneurial foray into headphones has pocketed him millions of dollars.

Apparently Beats by Dre hold over 50 per cent of America's $1 billion a year headphone industry!

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