The 22-year-old wore a figure flattering cream and black laced 'Jeanette' dress from her own range and nude peep-toe Louboutins.
© WENN
© WENN
And it sounds like the pressure was on for Amy to impress, as she tweeted before the event: "Big day today, getting ready to launch my autumn winter collection, looking forward to meeting all the buyers that wholesale my clothing Xx"
But it doesn't seem like she has anything to worry about, as the former TOWIE star explained to us that the success of her clothing range is what encouraged her to open her own boutique.
Speaking at the launch of her new store in Essex last week, Amy told Reveal: "Lipsy have bought it, Next have bought it and Debenhams have bought it as well, so I've brought out loads more pieces. It's amazing that I've expanded my business and in the end I was like 'I've got to open a boutique'".
© Jonathan Hordle/Rex Feature
Amy also admitted that she was very involved in the design process of the dresses, particularly the 'Lacey' dress, which is her favourite and most popular item in the collection.
"I've got a designer and I've given her ideas. Dresses are always back and forward to my house," she told Reveal. "The more I thought about it and the more hard work I put into it, the more of a success the clothing has become.
"I love all my collection but I've got to say I love the 'Lacey'… When I brought that out and designed it myself, I wanted it to be the Amy Childs dress.
"I've thought about everything in my collection and all my hard work's gone in to it, but at the same time that was a 'me' dress because I designed it."
Since a girl can never have too many dresses, we definitely will be checking out Amy's new collection!
Will you be buying anything from Amy's autumn/winter range? Let us know in the comment box below.
Read more: Sexy Essex girl Amy Childs talks about her favourite beauty products
Read more: Amy Childs: I want an Only Way Is Essex reunion show!
Watch our recent video interview with Amy Childs below:
