Gik, who've launched the blue drink, say their brightly coloured concoction (which looks a bit like mouthwash!) is aimed at drinkers who might be put off by wine snobbery.
"Try to forget all you know about wine," the website for the brand reads. "Ignore all the preconceptions and standards regarding the wine industry and turn a deaf ear to what the sommelier told you in the wine tasting last week."
The tipple, which is made from a blend of red and white grapes grown in vineyards near Madrid, contains 11.65% alcohol and is described as "sweet."
A pigment that occurs in grape skin creates the vivid blue colour, along with indigo, a dye extracted from plants. The sweetness comes from an additive - calorie-free sweetener.
The wine will cost £7.50 a bottle and is set to launch in the rest of Europe this summer... so get ready to grab yourself a bottle!
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