But of course this isn't just any old loo roll. To make the cut on the glamorous actress's lifestyle website Goop, this is the "gold standard" of bog paper.
Ironically, it will set you back a jaw-dropping £632 – the same as a return flight Down Under.
For this princely sum of money, instead of an airplane seat from London to Sydney, you get the fragranced paper laid out flat, a designer holder, a cleansing spray made with mountain glacier water and a moisturiser.
Also on Gwyneth's " Ridiculous (but Awesome) Gifts" list, is a water filter worth £730 and a toothpaste squeezer for £160.
Swiss firm Joseph's Toiletries, which makes the toilet paper, swears by the motto: "Perfect hygiene starts from the bottom up".
We're generally just happy not to get caught short by finding the last square on the roll!
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