People took to the streets to highlight the shocking fact that three people die every day in need of an organ transplant across the UK - the equivalent of 21 people per week.
The hard-hitting initiative was commissioned by Channel 5 to mark the launch of the channel's new series, The Gift of Life (which is produced with support from NHS Blood and Transplant), and to raise awareness of the urgent need for more people to join the Organ Donor Register.
Taking place across the capital including Oxford Street, Victoria and Westminster Bridge, 'patients' played by actors, drew lots of attention from passersby.
The Gift of Life is a three-part series, which follows the real-life journeys of patients in need of life-saving organ transplants.
Filmed at the Institute of Transplantation, Freeman Hospital, Newcastle upon Tyne, each episode focuses on patients and their heart-wrenching experiences as they wait in hope for organs to become available before their window for life saving surgery closes forever.
Commissioning editor Guy Davies said: "The Gift of Life is a beautifully produced and inspiring insight into the stories of patients and their families who face organ transplantation, often as their final chance. We hope this series encourages more people to join the Organ Donor Register and our activity today is part of our wider campaign designed to raise awareness."
For more information on The Gift Of Life, visit www.channel5.com/giftoflife.
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