Tesco bans kids' Ribena: seven ways the internet reacted

Published Tuesday, Jul 28 2015, 13:14 BST  |  By  |  Add comment
Tesco's decision to axe Ribena and Capri-Sun among others from its kids' drinks shelves is the hot topic of the day on Twitter, with many users reacting in outrage.

The supermarket giant has confirmed the popular added-sugar drinks will disappear from shelves by September in a bid to cut childhood obesity, and will be replaced by no-added-sugar alternatives or Tesco own label no-added-sugar drinks.


© Rex Features / John Powell

But with fizzy drinks, crisps, sweets and the rest still available on shelves, the decision has been met with confusion, anger and the inevitable internet humour. So here's seven ways social media users have reacted to the story:

1. Those who are taking action!

2. Those who are predicting the future!

3. Those worried about the effect on their health (not waistline)

4. Those who are being defiant!

5. Those who are just baffled by it all.

6. Those who don't seem to mind too much.

7. Those who are taking it one step further.

Tesco's soft drinks buying manager David Beardmore told The Grocer: "This is part of our 10-point plan against obesity and we have decided that from September we will only sell no-added-sugar drinks in the kids' juice category. Most of the suppliers are supportive of it and understand what we are doing."

But a rep for Lucozade Ribena Suntory said: "We believe it is important to offer choice for parents. We will have no-added-sugar flavours available in multi-pack cartons.' CCE and AG Barr declined to comment."

According to Guardian, adult-sized bottles of Ribena will still be available, as well as the no-added-sugar versions, and the cull on Ribena is only actually in the kids' drinks sections in small cartons and pouches. The sort of drinks designed for children's lunchboxes.

A Tesco rep said: "We want to help our customers make healthier choices and that's why we have pledged to continue to cut sugar from the food and drink on our shelves. From September all the children's juice drinks we sell will have no added sugar in them because we know it'll make a positive difference to children's health."

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