The merest hint of a cute kitty or a cuddly pooch on the horizon is enough to send us into a cooing, fussing frenzy.
And we certainly know how to show our appreciation of our furry friends – as a new report shows we spend a staggering £3.4 BILLION every year on pampering our pets!
According to the findings by credit card company Capital One, each of the 13 million pet owners in the UK spends an average of £264 a year on "pet presents".
Over a third (38 per cent) are kitted out with designer clothing and accessories every month, while a quarter (27 per cent) receive spa-style treatments and toiletries.
And some are clearly more pampered than others, with respondents admitting to extravagant purchases including a £600 mink coat, a £1,400 foldable pet treadmill and even a £3,500 doggy watch.
Ewa Kasyan is the besotted owner of six dogs – Mini, Maxi, Aida, Stan, Lulu and Nino.
The 36-year-old from Stevenage says she spends over £200 every month on treats for her "fur babies" – including steak from the butchers every Friday and tailor made jackets from the US and Italy.
Ewa says: "I pamper my pets because they're my family and I want them to have only the best.
"I wouldn't expect children to miss out on birthdays and Christmas so why should my dogs be any different? It's important that I show them how much I love them whenever I can."
Each pooch gets a lavish birthday party, complete with party bags for all their doggy mates, as well as Easter eggs, Christmas presents, swimming lessons and pampering days at the local pet salon.
Richard Rolls from Capital One says: "The research tells us that people in the UK feel very strongly about their animals. The amount they spend is considerable but clearly owners believe their pets are worth the investment."
Pet playgrounds, diamond collars, personal chefs and therapists topped the list of what owners would buy their pets if money was no object.
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