The authorities of Garoupe beach, in the South of France, have agreed to ban selfies, "hot dog legs" and "beach feet" (where sunbathers snap just their legs or feet on the beach) after new research from Three mobile revealed that one in three Brits make holiday bragging part of their holiday bucket list.
Come on, people, just enjoy yourself!
The ban is set to take place throughout a two-week period in August, and "No braggies zone" signs have been added to two sections of the beach.
To ensure sun-worshippers follow the new rules, Garoupe beach authorities have employed "holiday spam police" that will be patrolling the beach.
A spokesman for the beach said: "We want people to be able to enjoy our exclusive beach in the moment, not spending the majority of their time here uploading selfies and sunsets to brag to their friends and families back home."
Let's hope Marbella doesn't follow suit - otherwise the TOWIE lot will have nowhere to go!
By Samantha Masters
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