The Ultimate Deck Chair is one with a difference - its two seats are actually on wheels, so you can drive it around to follow the sun!
We were pretty impressed with this motor-powered machine after it was unveiled at Brighton yesterday.
Not only can you follow the sun around easily throughout the day, it has parasols on board to keep you cool, retractable towels and even deployable wind breakers.
The vehicle, commissioned and built by car hire comparison site Holiday Autos, also has sun cream, drink and book holders, a stereo system, refrigerated slushy machine and built-in sandpit feature.
Michael Callaghan, Holiday Autos said: "Our job is to inject as much fun, freedom and frivolity into holidays as possible – something The Ultimate Deck Chair most certainly does. It seems to have gone down a storm in Brighton, so it looks likely that we will take to the road and head to some of the beautiful sandy beaches around Europe."
We just wonder when the TOWIE lot will get their hands on one?!
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